Tuesday, March 5, 2013
Monday, March 4, 2013
Sunday, March 3, 2013
Top 5 Marketing Objectives
Much has been written on the subject of branding and differentiation on this site. Each is a part of the overall business plan. An important part of the business plan is the marketing plan which includes your marketing objectives. We're a few layers in at this point and we're looking at a very important part of branding. We're literally looking at brand development; hence marketing objectives can also be called brand objectives.
Marketing objectives are goals set during the planning stages of business development. Marketing objectives are formatted as a statement of the objective. Marketing objectives are both short-term and long-term and are generally developed as part of the business' marketing plan. The objective of this post is to give you a few examples of marketing objectives to consider adopting.
Top 5 Marketing Objectives
Friday, February 22, 2013
Marketing Plan Templates for the DUMB
Simple Strategic Marketing Plan Templates & Sample Executive Summaries
For the DUMB!
Sunday, January 20, 2013
Developing Marketing Product Strategies for ServicesMuch can be said about developing marketing strategies for products. When I say products, I mean tangible goods. What changes when we begin developing marketing product strategies for services? What changes? Why are the additional challenges that must be overcome? What are those challenges?
A product does not have to be tangible in order to retain the term product. An intangible service is a product requiring a different approach as far as marketing is concerned. The reason for this are the unique challenges that are faced by product managers retained with the goal of developing marketing product strategies for services rather than an actual physical product.
Both products and services have something in common in that they both focus on
Friday, January 18, 2013
Let me begin by saying that there is a reason why so many NY businesses are incorporated in near-by states. NY Sales Tax is the reason and in this post I will go over some of the different sales taxes in New York, covering NY sales tax, NY State tax, and NY’s online sales tax. I will cover this in detail.
New York Sales Tax Rate
Let us begin by looking at the NY sales tax. What is NY sales tax rate? According to The New York State Department of Taxation and Finance, the combined sales and use tax rate in New York City is the same as the state rate which is currently set at 4%.
MCTD, mctmt, and the extra 0.375%
That is only the baseline though. In addition to the baseline 4% tax, one needs to also consider local taxes which are imposed by each city and county. In addition to all of this, a NY sales tax rate of